I declare a change is needed!!!!!

…to work emails.  Well, more specifically – their subject lines.  How many emails are we bombarded with every hour?  Between personal and work, I am continually checking 3 different email accounts a day.  

I asked myself if emails arrived at all 3 at the same time, which would I check first? Guess work email…YOU LOST.  Loser.

Yeah ANYTHING that arrives in my Yahoo! (yeah it’s embarrassing to admit I still have a yahoo email) and my Gmail (totally redeems me for the first one) is automatically a 1000% better.  You might think, well that’s because your friends email to those.  You’d be wrong. Loser. I jest.  

In actuality most of my friends email me on my work email. So why then?  It’s the subject lines.  They are sooo much catchier on my personal email.  They are witty, personalized sales pitches dedicated to grabbing my attention.  And guess what? I love it.  OR else I would have unsubscribed already.

My point is, try as I might, I can’t unsubscribe from your boring, rambling work email.  So can we least try to improve them?  Make the subject line hilarious, random, terrifying, and/or inappropriate.  I don’t care, just make me want to open it!  

I’ve come up with some that I plan to begin using today:

A maelstrom is a very powerful whirlpool.

I have 7 eyes.  Do you know where the other 3 are located?

Robot masters the robot dance.  Check it out!!

Check out my latest blog post (you a-holes BETTER open that one.)

-Jaime Mac

PS: It’s social media day.  In honor of it, I graced you with a new posting.  Lucky.

Part genius, part bad ass, and just a dash of ego.

I’m special today. Why? I came up with an email idea that proved very successful - successful enough to be included in a blog from an industry expert.  Um hello…that makes me part genius.  You may be wondering what the other part of me is…bad ass.  Genius and bad ass it’s a killer combo.  I might also have a smidge of overzealous ego, but that’s a story for another posting. 

Today is about my big idea.  It proves that a “big” idea doesn’t have to be big at all. Knowing how attached we are all to our smart phones, I got to thinking about mobile strategy.  Do people really want deals to their phone? The answer I came up with was maybe. And that was enough reason to build a test.

I had my email vendor take a campaign we were already pulling together and design a smart phone optimized version of it.  We sent this version to anyone who had opened one of our emails on a phone in the last year.   The results were pretty astounding.  A 20% lift in open rates.  It was the SAME email,  just better rendering for this type of user.

Although I was not mentioned, nor was I given a tiara or [even an] award for my ideas, I am still pretty proud to see them in writing.  So…here ya go!

Blog Posting:

http://www.e-mailprecisely.com/2010/06/pushing-the-envelope-in-email-design.html#more

Creative sample: http://img.ed4.net/avis/2010/us/savers_37157_0421/3/postcard_mobile.html

Happy reading!