Today is about my big idea. It proves that a “big” idea doesn’t have to be big at all. Knowing how attached we are all to our smart phones, I got to thinking about mobile strategy. Do people really want deals to their phone? The answer I came up with was maybe. And that was enough reason to build a test.
I had my email vendor take a campaign we were already pulling together and design a smart phone optimized version of it. We sent this version to anyone who had opened one of our emails on a phone in the last year. The results were pretty astounding. A 20% lift in open rates. It was the SAME email, just better rendering for this type of user.
Although I was not mentioned, nor was I given a tiara or [even an] award for my ideas, I am still pretty proud to see them in writing. So…here ya go!
Blog Posting:
Happy reading!
well look at YOU! congratulations. also, shouldn't you have also labeled this post "geenious" or something relevant to your smartness? just wondering. anyways, looks like this calls for a tequila flight!
ReplyDeletenow boarding, all sense of dignity and self-worth...