I’m special today. Why? I came up with an email idea that proved very successful - successful enough to be included in a blog from an industry expert. Um hello…that makes me part genius. You may be wondering what the other part of me is…bad ass. Genius and bad ass it’s a killer combo. I might also have a smidge of overzealous ego, but that’s a story for another posting.
Today is about my big idea. It proves that a “big” idea doesn’t have to be big at all. Knowing how attached we are all to our smart phones, I got to thinking about mobile strategy. Do people really want deals to their phone? The answer I came up with was maybe. And that was enough reason to build a test.
I had my email vendor take a campaign we were already pulling together and design a smart phone optimized version of it. We sent this version to anyone who had opened one of our emails on a phone in the last year. The results were pretty astounding. A 20% lift in open rates. It was the SAME email, just better rendering for this type of user.
Although I was not mentioned, nor was I given a tiara or [even an] award for my ideas, I am still pretty proud to see them in writing. So…here ya go!